Account Executive is a role in advertising, marketing, information technology and fashion agencies involving intimate understanding of a client company’s objectives and products and a professional capability to provide effective advice toward creation of successful promotional activities and strategies.
The account executive directly works with, and provides services to, one or more delegates of the client company.
In the marketing and advertising industries, account executives are typically responsible for client servicing and client acquisition.
The account executive serves as the direct link between the advertising agency and the existing client, managing day-to-day affairs and ensuring customer satisfaction.
The word “executive†in this instance means to “execute†– that is he/she is mostly responsible for more practical parts of the advertising jobs (i.e. media placement, distributions, contract negotiation, etc.).
